Advancing the Success of Publishers
in Non-Bookstore Marketing

APSS Member Benefits

(APSS members can click here to directly access your benefits: APSS Member Benefits)

APSS’s mission is to provide benefits to our members. Our package of benefits is designed to help you become a more successful author or publisher.

The APSS Benefits are divided into four main categories:

  •   Education & Networking
  •   Production, Shipping, & Distribution
  •   Marketing
  •   Lifestyle & Business

Details, contact information, and codes can only be accessed by APSS members here.  

Join today to gain access to APSS Members' Benefits.

APSS Membership Benefits

Have your APSS membership number available when registering for these programs and services

1) LSI/Ingram offer for APSS members

Discount on set-up fees

o 50% discount on standard digital title set-up fee of $75 ($37.50) per title

o 25% discount on scanned title set-up fee of $75 plus $.25/page


APSS members will also receive increased volume discounts on the following quantities (number of copies ordered per title shipping to one address):

B&W Interior Books




        Color Interior Books


















































       2000+ units                   50%



All publishers who are currently paid members of APSS will receive the discounts shown above.


You must register with your APSS membership number either to the new account rep or your assigned sales rep at LSI


New APSS members will not be automatically set up for this promotion; it is important that you notify LSI of your membership number


Pricing on orders doesn’t apply to any titles that were set up prior to March 18, 2013.



2) $50 Discount on two Baker & Taylor distribution programs

Premium Program - $350.00*

Your title(s) will be listed on our database as available for order to our customers.

Title(s) will be purchased initially to fulfill our customer backorders only.  Your title(s) will not be stocked until consistent demand is established.

Advertising for paid title(s)* in one of Baker & Taylor’s nationally circulated catalogs.  A one-time super annotation featuring your book description and jacket art, provided by the publisher, will appear in one of our catalogs.  We will support the placement of your superannotation with a minimum inventory purchase to be determined upon acceptance. 

      *$350 is for one advertised title and includes a one time, non-refundable set up fee.  We will accept up to four additional titles for super annotations if submitted at time of enrollment.  The cost is $200 per additional title. Titles can be no more than one (1) year past publication date to be considered.


Premium Plus Program - $450.00*

Includes the same benefits as the Premium Program above as well as:

One year subscription to Publisher Alley, an online tool for in-depth analysis of book sales through Baker & Taylor which will include daily sales, demand, and inventory updates of your titles.

     *$450 is for one advertised title plus Pub Alley subscription and includes a one time, non-refundable set up fee.  We will accept up to four additional titles for super annotations if submitted at time of enrollment.  The cost is $200 per additional title.  Visit for a features demonstration.


3) Discount on Ingram Spark

Ingram Content Group’s publish-on-demand platform enables publishers to deliver content worldwide to readers in print and electronic formats. The service, which is tailored to the specific needs of the small independent publisher, streamlines the sales, account setup, content management, and customer support activities through a self-service, online platform. It’s free to set up an account. All you need to get started is an email address, print ready PDFs for print titles, EPUB and JPEG for the e-books, an ISBN, and a credit card.


APSS publisher members qualify for the following discounted rates by entering the APSS14 discount code during the account set-up process:

  • $37.50 for Print + Electronic title set-up (when done simultaneously)

  • $37.50 for a Print book

  • $20 for e-book only

  • $12 market access fee

Titles are eligible for automatic free set-up with an initial order of 50-plus copies. When a print order is placed for 50 copies within 60 days of title set-up, the customer will receive a refund.


APSS members will also receive the following Publisher Direct volume discounts on their initial and reprint orders for new titles by entering the APSS14 discount code each time an order is placed:


US and UK POD B&W, Standard Color and Premium Color Discounts:

UNITS:                       ECONOMY   EXPRESS

1-99 units                    15%                 5%

100-249 units             20%                 10%

250-499 units              30%                 20%

500-999 units              40%                 30%

1000-1499 units          45%                 35%

1500+                          50%                 40%




  • All publishers who are members of APSS are eligible to receive the discounts above.

  • Publishers must mention that they are a member of APSS (the APSS will be responsible for communicating this to their members) when setting up their account or by notifying their sales representative at Lightning Source.

  • New APSS publishers will not be automatically set up for this promotion; it is important they notify their sales rep or new account representative at Lightning Source of their APSS membership. APSS publishers that sign up for IngramSpark will need to add the promotion code APSS14 during the account set up process and when they place an order.


4) Bookstore distribution

a) Midpoint Trade Books has agreed to provide distribution for approved APSS members to bookstores and other non-bookstore retailers across the United States, United Kingdom, and Canada.

 Midpoint generally does not accept single-title publishers. However, in this program Midpoint will consider distribution of printed books and ebooks by APSS associated publishers, even if the member-publisher has only one title on their list. In addition Midpoint reserves the right to reject any book if production standards, formats and genre categories are not an effective fit. This arrangement excludes books with the ISBN of a print-on-demand company. To submit your book(s) for distribution, please send two samples with a copy of your promotion plan to Brian Jud, P. O. Box 715, Avon, CT  06001 who will forward them to Midpoint. Midpoint will pay you 24% of the net orders for your book quarterly, less returns.


5) Shipping

a)  The APSS Shipping Program, managed by PartnerShip®, is a comprehensive inbound and outbound shipping program that combines simplicity, savings, and value to all APSS members. As the APSS-endorsed shipping management provider, PartnerShip works with nationally known carriers to provide unparalleled customer service and significant savings on every shipment. Members who enroll in the APSS Shipping Program receive:


  • Savings up to 31%* on select FedEx® small package services

  • Savings of at least 70% on LTL freight shipments with UPS Freight, YRC Freight, and others

  • Discounted pricing on shipments to and from tradeshows and events


    Visit for complete program information and to enroll in the free APSS Shipping Program. If you have any questions, please call PartnerShip at 800-599-2902, or email


* Includes a bonus 5% online processing discount. Full details available at


b.  APSS Members Save at least 70% on LTL Freight Shipping with UPS Freight®, YRC, Con-way Freight, and Others

The customized PartnerShip LTL freight management program gives APSS members the advantage of a comprehensive LTL freight option for shipments over 200 lbs., including a full suite of individualized services, such as:


  • Savings of at least 70%(discounts may increase based on volume) with the country's most experienced and most reliable carriers, including UPS Freight, Con-way Freight, YRC Freight, and many regional carriers

  • A dedicated PartnerShip representative for all your shipping needs

  • Easy access to to compare rates, view transit times, track shipments, and pay invoices

  • Consolidated, weekly invoices from PartnerShip, saving you administrative time usually spent auditing and paying invoices to multiple carriers directly.

  • Maximum carrier liability coverage of $25/pound on every shipment is among the best in the industry

  • Inbound Shipping Management tools to save you money on the shipments you receive from your suppliers


    Visit a free, no-obligation shipping analysis.


    c. APSS Members Receive Special Pricing on Tradeshow Shipments

    Getting your booth materials to and from a tradeshow demands specialized, personal service and PartnerShip delivers – guaranteed. Count on the deep industry knowledge of our tradeshow experts to help you navigate the complex world of tradeshow shipping. When you use PartnerShip tradeshow services, you can count on:


  • Peace-of-mind that you won’t be standing in an empty booth with our Tradeshow Assurance Guarantee™

  • Guaranteed on-time delivery – or your money back

  • Quick, no-obligation rate quotes

  • Competitive pricing with national carriers



6) Discount on products and services from R. R. Bowker

Use the discount code described below and receive 15% off


  • One, ten, 100 or 1000 ISBNs
  • Bar codes
  • ViewInside Widget
  • QR codes
  • Book as an App
  • Self-Publisher Packages


Go to When you purchase an item, go to the checkout cart. There will be an item in the cart for a coupon code.  Insert: APSS2014 and it will be good for 15% off the total order.


7) Bi-weekly book-marketing ezine

Ev  Every other week Brian Jud publishes a book-marketing ezine with book-marketing tips from John Kremer, Rick Frishman, Eric Kampmann, Judith Briles, Roger C. Parker, Guy Achtzehn and other experts. There is no charge for this ezine. A designer discusses tips on cover design, too. The most recent issue is now online (, as are all past issues if you would like to see them or to sign up to receive this newsletter.


8) Ebook conversion

Ebook conversion for regular epub (iBookstore, Nook, Kobo, Sony) and  mobi for Amazon Kindle for $.75 per page, including the cover. This does not include upload to Smashwords. Send a pdf of your book to for an exact price quote. The conversion typically takes 4 to 7 days.


This offer is only for paid APSS members and your membership number must accompany each order.



9) Foreign Rights

Columbine Communications and Publications is a foreign rights publishing consultancy.  We focus on non-fiction titles in the genres of business, personal development, psychology/self-help, parenting, health, education and others.  Our role is to bridge the gap between our client base of North American publishers and authors to foreign publishers and agents with similar interests on a worldwide basis.  We accomplish this by offering our clients a variety of “programs” in which they can participate in order to gain wide exposure of their titles for foreign rights licensing possibilities.  The programs that we offer to our clients are:


1.  “Our Major Annual Catalog”.  It is emailed to our complete list of thousands of foreign publishers and agents worldwide.  In addition to our regular foreign customers, it is also sent to a prospecting list of thousands of others.  Plus it is posted on our web site for a full year where it is continually referred to by even more foreign agents and publishers drawing exceptional interest.


2.  "Featured Title" Program, in which your book is featured in our uniquely special e-catalog and is posted on our web site for several months.  Includes your book's cover and a full, detailed description.  Plus, the e-catalog of Featured Titles is emailed to our extensive list of foreign publishers and agents worldwide.  Our site receives thousands of hits from foreign publishers and agents searching for unique titles.


3.  Focused Inquiry Follow-Up.  Many authors and publishers are unfamiliar with how foreign rights works.  Often they are contacted by a foreign publisher or agent interested in their books, but don't really understand how to follow up or what to do.  We can provide this service for you, or coach you to handle it yourself.


4.  "Special Outreach Program". Focused exclusively on your book only, to foreign publishers and agents, informing them of your book and encouraging them to take a look and consider acquiring rights for it.


Let Bob Erdmann know which program(s) interest you and he will provide details or design a program to fit your unique needs.


Bob Erdmann, Columbine Communications & Publications

1116 Oakmont Dr., Suite 6, Walnut Creek, California, 94595      925/274-1348,,


10) Get unlimited, 24/7 access to medical care and other services -- from your phone or computer.

Do you have a high-deductible medical plan? Want to eliminate out-of-pocket charges for your office visits? CADR+ will provide APSS members with 24-hour access to a US based, trained & board-certified doctor to solve your non-emergency medical situations.


In less than 30 minutes, consult with a US-based, licensed doctor who can diagnose non-emergency medical conditions and prescribe medication. In addition…

  • Get prescriptions, diagnosis & treatment plans
  • Connect anytime by phone, video or app
  • Unlimited use with no per-call charges
  • For you and your family (up to 6 total)
  • No more waiting to see your primary care doctor
  • You do not have to take time off work to sit in a waiting room
  • Forgot your Rx while traveling? Get a renewal prescription anywhere in the US.


APSS members also get these benefits as part of this package:


Legal & Financial Services. Talk with a network attorney or financial consultant for up to 30 minutes free per issue, for an unlimited number of issues.


Free WellCard Discount Card. Savings on a wide range of healthcare products and services like prescription drugs, lab tests, vision, dental care and prescriptions.


ID Theft & Fraud Resolution. Victims of ID theft or fraud related crimes receive the education, guidance, counseling & legal and financial assistance they need.


Aetna RFL Consultants. Speak directly with highly educated, vetted & trained consultants who are ready to listen and help guide you through life’s challenges.


Bill Review & Mediation. Do you have unresolved hospital bills totaling over $2,500? Let the CADR+ Patient Advocacy team work directly with the hospital on your behalf to lower your payments.


Natural Therapy Professionals. Discounts over 25% on natural therapy services

including chiropractic, acupuncture, massage therapy and nutrition services.


Online Worklife Resources. In-depth resources and guides for daily issues from adoption to college planning, elder care, disaster relief, emergency care and more.


All These Services, One Low Monthly price! Unlimited, 24/7 access for you and your family, starting at $14.95/mo (Save $5 per month off the regular $19.95 charge)


For more information or to enroll visit


11) Get listed as an expert in your field in the Yearbook of Experts at a discounted rate. 

            Contact Mitchell Davis (202) 333-5000 or


12)  Discounted website development for APSS members

You can have your website anywhere you like (NewMedia can recommend some good ISPs.) And you can choose any theme you like… there are over 100 themes at no basic cost to you. Would you like a shopping cart or a membership site? NewMedia can do it, but for an added cost, as these are more complex.


Send them your copy in any standard file and they will put it on the site for you. NewMedia will give you a home page, a services/products page, an about-us page, and a contact-us email form page. They get your site up and running quickly, often the day following receipt of all your content.


NewMedia will give you a short, easy to understand manual on how to change pages or add new ones. You can save more money by being your own webmaster. But if that is just too much for you, they can make changes to your site for you (additional cost).


      Special price for APSS members

APSS members get a $100 discount. There is a limit of one site per member at this price. Other sites would be at the full-rate.


Contact Alan N. Canton at NewMedia Website Design for more information.

Fair Oaks, CA   916-962-9296,



13) Join a program to sell your book on a non-returnable, commission basis to buyers in corporations, associations, schools and government agencies


Your book is displayed in a catalog that is used by 65,000 commissioned salespeople who sell to known buyers. When they take an order for your books, PBC will purchase them from you at 60% off the list price – and the pay the shipping charges.


Catalogs are sent in April and October of each year. Premium Book Company (PBC) does the layout for you and you approve it before they go to print. You also get a copy of the printed catalog.


There is a $250 one-time catalog set-up fee for the first title ($175 for the second and $125 for each additional title) to be included in our program.  Use Promo Code APSS when registering for a $25 discount.


14) Publicity to hundreds of thousands of viewers, bloggers, readers and followers. Interact with readers through live chats.

Give your book a chance to be discovered where the readers are with BookTrib: The Lifestyle Destination for Book Lovers. We offer opportunities for readers to interact with popular authors online via live chats, providing reviews, book trailers, and ever-popular weekly book giveaways.


The majority of the site’s viewers are college-educated working women between the ages of 25 and 65. Our readers include of members of book clubs, book bloggers, librarians, bookstores and thousands of readers who appreciate books as an object of beauty as well as entertainment. APSS members get 10% off these prices when using your membership number when registering. Contact Meryl Moss at with any questions or to register for these benefits


  • Give your website an additional advantage by setting it up on We will send an announcement in our newsletter to over 12,000 subscribers, with a screenshot and a link added to our Facebook page with 8,399 friends, Google+ with 406,340 followers and 2,111,091 views as well as on our Twitter feed with 13,475 followers. $500 ($450 with your APSS membership number)


  • Get interviewed by a BookTrib writer and for an added bonus we will offer your book as a giveaway. Your Q&A will live on our home page and also appear in our weekly newsletter that is emailed to our 12,000+ readers. $450 ($405 with your APSS membership number)


  • A live video chat that is pre-arranged and promoted to thousands of our media, blogger and reader contacts. We create several digital assets that are used to promote your live chat. You can use these assets on your own social media entities and our live chats are also promoted in our newsletter and on all of our social media. $1,500 ($1350 with your APSS membership number)


  • While slots last we can add your e-book book to our Net Galley account for 8 weeks that includes an e-blast to 15,000 professional readers and reviews will start filling your inbox. $1350 ($1215 with your APSS membership number)


15) Sales Promotional Items

Get your book cover or marketing message on promotional items such as coffee mugs, pens, pads, bookmarks, key chains, shirts, umbrellas or any of hundreds of other promotional products. Get free consulting and see more examples at  Find out how APSS can help you use promotional items to: 

     · Lure new customers

     · Remind procrastinators to buy

     · Encourage repeat purchases

     · Create brand awareness

     · Boost sales

     · Create customer loyalty

     · Attract more people to your trade-show exhibit

     · Spread word-of-mouth advertising

     · Have a fun giveaway for book signings and other events

Contact Guy Achtzehn at The Promotional Bookstore, or (717) 846-3865. Provide your APSS membership number for a 10% discount on promotional items


16) Professional Publishing With Complete National Distribution to Bookstores and More


Have your manuscript published in any format with marketing support, national bookstore, library, and non-bookstore retail distribution from one source.


Book Publishing

KB Publishing will work with you to produce your manuscript in the most readable, professional and usable format. This could be a printed book and/or an ebook (for Kindle, Kobo, Apple/itunes, iPad and Nook). Packages include cover design, page layout, ISBN, barcode, copyediting and an initial supply of books.


Retail Book Distribution

Your book will be distributed through a major national distributor. They will sell and distribute your book to retail, wholesale, internet and specialty customers. This includes all trade bookstores, book departments in department stores, other retail outlets, college bookstores, museum stores, Christian market stores and on-line retailers.


Publishing Support

KB Publishing provides you with a quality product, innovative solutions and cost-effective services. You will be assigned to an Author Relationship Manager who will assist you throughout the publication process, answer your questions, and keep your project moving forward smoothly and on time.


KB Publishing Packages (includes everything above) – APSS members receive a $500 discount off all package prices. Please note that manuscripts will be evaluated and not all will be accepted.

Contact Karen Strauss at for details and pricing


17) – find a manuscript, illustrator, publisher or agent

APSS has created a partnership with for you to just that! Register at and use the coupon code 14APSS to save 25% on your Premium Membership to PubMatch.


For APSS members/publishers:

Whether you are trying to find your next best-selling title, or trying to find a partner overseas for rights transactions, you can connect here.


For APSS members/authors:

Search the database of publishers searching for new titles, or agents and agencies looking for new talent to represent.



18) AMP Company will find your potential buyers in bookstores, libraries, businesses, media, associations, movie producers and more. Then we create and send an email with your customized message to them


AMP will analyze your content (fiction and non-fiction), find prospective buyers, create a custom book kit and send it to potential buyers on your behalf.  The link to sign up for the AMP/APSS automated program to find and contact re is There may be a problem using Internet Explorer – use another browser if possible. 


As an APSS member you will receive a $10 discount off the $99 set-up charge and a $10 discount off the $99 monthly charge. The promo code is APSS2015. 


  • Work on a month-by-month basis with no long-term contract
  • Conduct a national rollout of your book -- without leaving home
  • Contact bookstores, libraries and alternate venues in your target markets
  • Use this system to set up speaking engagements, local author events, and sponsorships
  • Arrange radio, television, newspaper and magazine interviews
  • Use a follow-up feature to have us follow up with book buyers for you
  • Your book can be pitched to movie producers and Hollywood studio execs


If you would like to review the 45-minute video describing the program please go to


See testimonials:


Read FAQs:


19) Discounts on books, products and services


A) A free subscription to Book Business magazine

Find the latest strategies and tips on ... digital printing ... production and manufacturing ... ebooks and digital publishing ... management and finance and more! The pages of Book Business bring readers in-depth information by the experts, case studies, Leader Profiles, strategies for growth, features on major issues facing the industry, plus ways to cut costs and reduce time to market.


See the latest APSS blog entry in Book Business:


B) A subscription to the Writer’s Digest Newsletter

Sign up for WD’s newsletters:  The signup box is next to the 101 Best Websites for Writers image.


C) Access to a Writer’s Digest “secret page” -- The WD Tutorials site: That link is special as it’ll take you to a ‘secret’ page where previews to all tutorials are listed. There is currently a charge to purchase a tutorial, but many helpful tips can be picked up by merely watching those clips -- especially from the tutorials I did for Writer’s Digest J


D) A Writer’s Digest 73-minute webinar on Novel Revision


E) Book Publicity & Book Marketing Tool Kit, from Media Connect



20) Discount on a subscription to Publishers Weekly

One-year subscription: Print + Digital + Online format for $174.99 (Normally $249.99)

PW's ALL ACCESS PASS includes: 51 weekly print issues, companion digital editions - formatted for your desktop, smartphone and iPad; PLUS Subscriber-Only access to PW's gated online premium content.


One-year subscription: Digital + Online format for $154.99 (Normally $209) Includes: 51 weekly digital editions – formatted for your desktop, smartphone and iPad; PLUS Subscriber-Only access to PW’s gated online premium content.


Go to:

When asked “Apply Renewal code for discounted rate” use code JAPSS1. Contact Christian DeBarge, at Publishers Weekly with questions at (1-800-278-2991)



21)  Staffed displays at trade shows around the world

Have you ever wanted to display your books before thousands of people at BEA, ALA or Frankfurt, but didn’t want to spend thousands of dollars to do it? We have reached an agreement with The Combined Book Exhibit® (CBE) to display APSS members’ book(s) at major state, regional, national and international shows for one low flat fee per show.


CBE displays your book(s) with those of other authors and publishers at shows with heavy traffic. CBE also creates a catalog for each show it attends, and keeps a comprehensive database on its website with your contact information for an entire year.


See how much money you can save by having CBE exhibit at major shows by visiting Register with your APSS membership number (insert it at APSS ORDER NUMBER).


22) Discounts from Foreword Reviews

  1. A discount of $70 off a Skyscraper ad (Reg. $280 for 7,000 impressions) or $35 off Square ad (Reg. $175 for 7,000 impressions) on Foreword's high traffic website With over a quarter million visitors to our website yearly, is the perfect place to connect with the audience you're looking to connect with. At checkout use code apss70 for Skyscraper or apss35 for Square ad. Order here:

  2. Authors of books that have already been published or were not previously selected by the editors of Foreword Reviews magazine, are eligible for a fee-based review service called Foreword's Clarion Review. APSS members will receive a 15% discount off the regular rate of $499 when they use the code fcr4apss.  Order here:


23) Sell your book for you

Do you want to sell your books to non-bookstore buyers, but do not have the time, skills or desire to find the names of people to contact, make the presentations and close the sale? One of the top sales professionals in the promotional products industry can do that for you. Pre-determined price and profit for selected books. Sales activities take place over several months (mailings/phone/presentations/follow up). You provide samples.

30 hours of time, plus commission of 25% of the profits. Out-of-pocket expenses (postage, etc.) are charged at cost. Additional time may be purchased at $35 per hour. Terms: $750 due with agreement and $750 after 15 hours. There is no guarantee that any sales will result.


24) Personal Services to Sell Your Book for You

Hot leads

A skilled, professional sales person will call prospective buyers and pre-sell your book. They will pre-sell your book and stimulate interest among potential buyers. We will send you the name of the prospects and their contact information, and a brief description of why they are interested in your book. These will be people who want to learn more about your book, and are expecting to see a copy of it. You send the sample to prospect, and you do the follow up. $75 per lead ($750 minimum). If you would like assistance or training in how to do the follow up, see “Role Playing: below.


Cold leads

We will create a list of prospective buyers for your book. We will provide you with the names and contact information (email, website, phone, address) of people you can contact to generate sales of your book for long-term, recurring revenue. $5 per lead with a minimum of 100 leads ($500)


Sales script

Prepare a telephone presentation for prospecting, arranging appointments. You provide us with a description of your book and we will create the script for you. It will be in a professional, yet friendly voice, but will be able to massage it to meld with your personality. The package will include a brief voice-mail message intended to increase the likelihood of a return call.  The price for a script to each buyer type (corporations, associations, schools, etc.) describing the unique benefits of your book to their needs is $150


Role Playing

Guy will act as a buyer for making the initial call or to follow up on a hot lead. You will work together in role playing with different types of “buyers.” This includes a critique of each call with suggestions for improvement. Guy will also describe the nuances B2B phone-call etiquette that will increase the likelihood of a sale.  $125 per hour


The APSS site is sponsored by About Books, Inc., a book production company.

ABI provides editing, design, printing, and marketing services to authors and independent publishers.

For more information visit
Powered by Wild Apricot Membership Software